​Spruce the Bruce launches Feb. 1, with more than $125,000 in funds available

Bruce County is collaborating with local municipalities to bring back the Spruce the Bruce program for its 16th year.

Launching Feb. 1, the program provides grant funding to revitalize and grow local downtown businesses and communities.

“The Spruce the Bruce program continues to empower business owners, property owners and local partners throughout Bruce County,” says warden, Luke Charbonneau. “This program fosters growth, innovation and a shared sense of pride in our unique communities.”

This year, eligible business and property owners from all eight county municipalities are able to access all 13 of the Spruce the Bruce grants. Municipalities have worked to update their Community Improvement Plans which has opened these funding opportunities.

Eligible applicants can receive funding covering up to 50 per cent of eligible costs (excluding taxes), up to a set maximum per grant.

“We are proud to be able to support the growth and revitalization of local businesses and communities through this program” says economic development manager Jeff Loney. “Spruce the Bruce allows us to build stronger, more welcoming communities for residents and visitors, alike.”

For 2025, properties that have previously received Spruce the Bruce funding may also be eligible for additional support for new projects. Funding is available on a first-come, first-served basis, so early applications are encouraged.

Learn more about the grant criteria below and on-line at sprucethebruce.com.

Grants available for eligible business and property owners:
 

• Façade Building Improvement
• Fascia Signage
• Perpendicular Signage
• Awning
• Patio Installation
• Community Marketing
• Agri-Food Innovation
• Business Accessibility Adaptability
• Product and Experience Development
• Residential Improvement

Note: Properties must be located within a Community Improvement Project Area (CIPA) identified in an active Community Improvement Plan (CIP).

Grants available for eligible municipalities, community partners, not-for-profits and charitable organizations:
 

• Community Marketing
• Streetscape Beautification
• Community Signage
• Destination Infrastructure and Active Transportation 

Note: Communities must have a community brand toolkit in place to be eligible.

Apply to Spruce the Bruce today.