Huron Bruce Nature learns about promotion of area tourism

Huron Bruce Nature welcomed Lauren Eby and Kathryn Bruce of the Bruce County economic development department to the March 25 meeting in Point Clark, to talk about tourism in the county.

Eby explained that the department focuses on tourism, agriculture and community development by supporting residents and businesses through various initiatives.

One such well-known program is Explore the Bruce which promotes the county as a tourism destination.

With its beautiful shoreline, diverse ecological and geological features, and numerous options for enjoying outdoor activities, Bruce County has long been an attractive vacation destination and hosted 2.9-million visitors in 2023.

However, some of the natural features are fragile and need to be managed carefully which is sometimes frustrating for visitors. The role of Eby’s department is to promote sustainable tourism by promoting attractions throughout the county that are unique, innovative and encourage visitors to explore the entire area.

The economic development team collaborates with businesses and municipalities to promote activities, accommodations and services, provide visitor support, help develop new tourism experiences, and collect and share data to aid in strategic planning.

The team promotes Bruce County tourism through a number of media channels with attractive photos and videos that inspire tourists to visit. Club members enjoyed the promotional materials and delighted in recognizing familiar local businesses and attractions.



Lauren Eby (left) helps Huron Bruce Nature member Sally McCallum navigate the tourism website; photos by Christine Roberts

The next club meeting takes place Saturday, April 26, at noon, at the Point Clark Community Centre. This is a special meeting to celebrate the club’s 40th anniversary with guided hikes in the morning, a potluck lunch and public open house from 1–3 p.m., featuring speakers, displays and refreshments.

Members of the public and past members are invited to join in the celebration. Details will be shared on the club’s Facebook page, @HuronFringeFieldNaturalist and local community pages. Inquiries can be made to Christine Roberts, christineroberts153@gmail.com.



Lauren Eby (left) and Kathryn Bruce of the Bruce County economic development department present an overview of the many ways they promote and support tourism in the area



Tourism in Bruce County is the focus of the presentation at the March 25 meeting of Huron Bruce Nature



Steve Pepper (left) and Donna Murray help Huron Bruce Nature members Jennet Cox and Anne Scanlon sign up for outings